Hato Bus (はとバス)

Description:
On August 14, 1948, New Japan Tourism Co., Ltd. was established with a capital of 20,000,000 yen, and it operated its first group chartered bus in January 1949. In March 1949, the sightseeing bus business was transferred to the Tokyo Metropolitan Government with an initial staff of five female guides. The company started regular Tokyo half-day sightseeing bus services. In April 1951, the company launched regular night time sightseeing services. In September 1951, it began full-day courses in Tokyo, and in June 1953 English-language tour serves for non-Japanese visitors.

In September 1963, the company changed to its current name Hato Bus Co., Ltd. From 1964 with the arrival of the Tokyo Summer Olympics the company further expanded services and offerings to meet visitor demand. Over the next 50 years it continued to substantially improve upon its services, destination offerings, and language services.

The company has used several models in its promotional campaigns, including Miya Kitani in 2006, Hisako Murakami in 2009, Natsumi Hirata in 2011, Momota Takada in 2013, Reina Hoshino in 2016, Airi Asako in 2017, and Chiharu Inaba in 2018.